The Business Broadcasting Advantage - Alicia Waters - Bog

You've never thought of broadcasting in this way: an inherent function of your business rather than a service provided by someone else who controls the airwaves. This fundamental perspective shift on what is now an accessible, affordable, and critical communication tool for business will be the difference between surviving and thriving in the digital-first business era, and disappearing from the landscape with others who choose to hang onto their dinosaur business models. The Business Broadcasting Advantage: How Not to Vanish in the Digital-First Business Era is an action planner that guides business owners through business broadcasting as the key to future success in any industry, and sparks the thought process to begin creating a business broadcasting strategy that's right for reaching your audience in the digital space and growing your business in new ways.