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The Business of Choice - Matthew Willcox - Bog

- How Human Instinct Influences Everyone's Decisions

Bag om The Business of Choice

In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781839820717
  • Indbinding:
  • Hardback
  • Sideantal:
  • 312
  • Udgivet:
  • 28. september 2020
  • Udgave:
  • 2
  • Størrelse:
  • 235x158x26 mm.
  • Vægt:
  • 602 g.
  • 8-11 hverdage.
  • 12. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Business of Choice

In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.

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