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The Business of Marketing Research - Marco Vriens - Bog

af Marco Vriens
The Business of Marketing Research af Marco Vriens
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Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781516542772
  • Indbinding:
  • Paperback
  • Sideantal:
  • 330
  • Udgivet:
  • 30. September 2020
  • Størrelse:
  • 254x202x22 mm.
  • Vægt:
  • 692 g.
  • 4-7 hverdage.
  • 4. Juni 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af The Business of Marketing Research

Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.

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