Name: The Cultural Meaning of Brands
Price: 552.95 DKK
Availability: InStock
Author: Carlos J. Torelli
ISBN: 9781680832860

The Cultural Meaning of Brands af Carlos J. Torelli

Du sparer 0% ift. normalprisen Spar 0%

Paperback
8-11 hverdage
552,95 kr.

Bag om The Cultural Meaning of Brands

Introduces a conceptual framework to understand how globalization is changing the marketplace and the way consumers bring cultural meanings and identities to the fore of their minds; the mechanisms by which brands acquire cultural meanings; and the tools that marketers have to purposefully imbue brands with cultural meanings.

Vis mere

Sprog:
Engelsk

ISBN:
9781680832860

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
74

Udgivet:
31. maj 2017

Leveringstid: 8-11 hverdage.
Forventet levering: 3. december 2024

Normalpris

BLACK NOVEMBER
552,95 kr. + Fragt
~~552,95 kr.~~

Medlemspris

505,95 kr.

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Carlos J. Torelli

Vis alle bøger af Carlos J. Torelli

Beskrivelse af The Cultural Meaning of Brands

Introduces a conceptual framework to understand how globalization is changing the marketplace and the way consumers bring cultural meanings and identities to the fore of their minds; the mechanisms by which brands acquire cultural meanings; and the tools that marketers have to purposefully imbue brands with cultural meanings.

Brugerbedømmelser af The Cultural Meaning of Brands

Andre købte også..

Find lignende bøger

Bogen The Cultural Meaning of Brands findes i følgende kategorier:

Business og læring > Marketing

The Cultural Meaning of Brands - Carlos J. Torelli - Bog

Bag om Carlos J. Torelli

Beskrivelse af The Cultural Meaning of Brands

Brugerbedømmelser af The Cultural Meaning of Brands

Gør som tusindvis af andre bogelskere