The Customer Centric Sales Process - Jeff Nguyen - Bog

Transform Sales Teams to Boost GrowthClosing deals requires deeply understanding buyer needs, values and preferences. But when sales processes stay internally focused, relevance and relationships suffer.
In The Customer Centric Sales Process, you'll discover a clear framework for aligning every sales interaction to the buyer's journey, winning loyalty and accelerating growth. Learn to: Map complete customer journeys to identify opportunities to deliver valueStructure sales processes on buyer personas and purchase behaviorsGather contextual insights to personalize messaging and presentationsInnovate questioning techniques focused on identifying unseen customer problemsCalculate the ROI of improving customer experience in the sales processContinually refresh strategies based on changing customer expectationsFoster enduring customer centricity and adaptability across sales teamsIf your sales conversations feel one-sided and teams struggle to articulate true value, this guide is for you.
Apply its research-backed approaches to transform engagement, retention and expansion. With rigorous customer alignment, you'll build trust, differentiate completely and convert more prospects to satisfied lifetime buyers.
Start capturing growth by placing customers at the core of every sales interaction!