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The Dynamics of Advertising - Jackie Botterill - Bog

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The Dynamics of Advertising af Jackie Botterill
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This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for the psychosocial study of all forms of public communication.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789058230850
  • Indbinding:
  • Paperback
  • Sideantal:
  • 296
  • Udgivet:
  • 17. November 2000
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 550 g.
  • 2-4 uger.
  • 22. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af The Dynamics of Advertising

This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for the psychosocial study of all forms of public communication.

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