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The Economics and Financing of Media Companies - Robert G. Picard - Bog

- Second Edition

Bag om The Economics and Financing of Media Companies

Using contemporary examples from American and global media companies, this book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780823232567
  • Indbinding:
  • Hardback
  • Sideantal:
  • 286
  • Udgivet:
  • 24. maj 2011
  • Størrelse:
  • 159x236x19 mm.
  • Vægt:
  • 510 g.
  • 2-3 uger.
  • 13. december 2024
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  • BLACK WEEK

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Beskrivelse af The Economics and Financing of Media Companies

Using contemporary examples from American and global media companies, this book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms.

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