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The Effortless Experience - Matthew Dixon - Bog

- Conquering the New Battleground for Customer Loyalty

af Matthew Dixon
The Effortless Experience af Matthew Dixon
Bag om The Effortless Experience

Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780241003305
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 26. September 2013
  • Størrelse:
  • 153x233x19 mm.
  • Vægt:
  • 318 g.
  • 4-7 hverdage.
  • 8. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af The Effortless Experience

Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

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