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The Emotional Shopper - Leonard Lee - Bog

- Assessing the Effectiveness of Retail Therapy

af Leonard Lee

indgår i Foundations and Trends in Marketing serien

The Emotional Shopper af Leonard Lee
Bag om The Emotional Shopper

To what extent does retail therapy really work? This book seeks to address this question by adopting a tripartie approach: motivational (the goals and motives that consumers have for shopping); behavioral (the activities that consumers engage in during the shopping process); and emotional (the feelings that consumers experience while shopping).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601989147
  • Indbinding:
  • Paperback
  • Sideantal:
  • 92
  • Udgivet:
  • 29. maj 2015
  • 2-3 uger.
  • 17. december 2024
Forlænget returret til d. 31. januar 2025

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To what extent does retail therapy really work? This book seeks to address this question by adopting a tripartie approach: motivational (the goals and motives that consumers have for shopping); behavioral (the activities that consumers engage in during the shopping process); and emotional (the feelings that consumers experience while shopping).

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