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The Employer Brand - Simon (People in Business Barrow - Bog

- Bringing the Best of Brand Management to People at Work

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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470012734
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 23. September 2005
  • Størrelse:
  • 161x236x22 mm.
  • Vægt:
  • 466 g.
  • 4-7 hverdage.
  • 14. Maj 2024
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Beskrivelse af The Employer Brand

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.

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