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The Financial Services Marketing Handbook - Evelyn Ehrlich - Bog

- Tactics and Techniques That Produce Results

af Evelyn Ehrlich

indgår i Bloomberg Financial serien

The Financial Services Marketing Handbook af Evelyn Ehrlich
Bag om The Financial Services Marketing Handbook

Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781118065716
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 30. Marts 2012
  • Udgave:
  • 2
  • Størrelse:
  • 261x186x20 mm.
  • Vægt:
  • 536 g.
  • 2-3 uger.
  • 16. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Evelyn Ehrlich

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Beskrivelse af The Financial Services Marketing Handbook

Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.

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