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The Financial Services Marketing Handbook - Evelyn Ehrlich - Bog

- Tactics and Techniques That Produce Results

Bag om The Financial Services Marketing Handbook

Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781118065716
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 30. marts 2012
  • Udgave:
  • 2
  • Størrelse:
  • 261x186x20 mm.
  • Vægt:
  • 536 g.
  • 2-3 uger.
  • 3. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Financial Services Marketing Handbook

Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.

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