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The Foundations of Marketing Practice - Ronald Fullerton - Bog

- A history of book marketing in Germany

af Ronald Fullerton

indgår i Routledge Studies in the History of Marketing serien

The Foundations of Marketing Practice af Ronald Fullerton
Bag om The Foundations of Marketing Practice

During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers¿ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367871529
  • Indbinding:
  • Paperback
  • Sideantal:
  • 202
  • Udgivet:
  • 12. december 2019
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 2. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers¿ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources

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