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The Global Sport Economy - Bog

- Contemporary Issues

Bag om The Global Sport Economy

This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367151058
  • Indbinding:
  • Hardback
  • Sideantal:
  • 338
  • Udgivet:
  • 28. Maj 2019
  • Størrelse:
  • 162x241x23 mm.
  • Vægt:
  • 636 g.
  • 2-4 uger.
  • 24. Oktober 2024
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Beskrivelse af The Global Sport Economy

This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.

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