The Handbook of International Advertising Research

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1.739,95 kr.

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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.

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Sprog:
Engelsk

ISBN:
9781444332377

Forlag:
John Wiley and Sons Ltd

Indbinding:
Hardback

Sideantal:
656

Udgivet:
21. marts 2014

Størrelse:
254x183x36 mm.

Vægt:
1146 g.

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Beskrivelse af The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.

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Business og læring > Marketing

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