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The Handbook of International Advertising Research - Bog

indgår i Handbooks in Communication and Media serien

The Handbook of International Advertising Research
Bag om The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781444332377
  • Indbinding:
  • Hardback
  • Sideantal:
  • 656
  • Udgivet:
  • 21. Marts 2014
  • Størrelse:
  • 254x183x36 mm.
  • Vægt:
  • 1146 g.
  • Ukendt - mangler pt..

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.

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