Name: The Human Brand
Price: 215.95 DKK
Availability: OutOfStock
Author: Chris Malone
ISBN: 9781118611319

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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.

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Sprog:
Engelsk

ISBN:
9781118611319

Forlag:
John Wiley & Sons Inc

Indbinding:
Hardback

Sideantal:
208

Udgivet:
19. november 2013

Størrelse:
229x158x19 mm.

Vægt:
378 g.

Leveringstid: Ukendt - mangler pt..

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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.

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Business og læring > Ledelse & strategi

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