Name: The Market Segmentation Workbook
Price: 867.95 DKK
Availability: InStock
Author: Sally (Coventry University Dibb
ISBN: 9780415118927

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Explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.

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Sprog:
Engelsk

ISBN:
9780415118927

Forlag:
Cengage Learning EMEA

Indbinding:
Paperback

Sideantal:
240

Udgivet:
22. februar 1996

Udgave:

Størrelse:
154x233x12 mm.

Vægt:
522 g.

Leveringstid: 2-4 uger.
Forventet levering: 18. december 2024

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Explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.

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Business og læring > Marketing

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