Name: The Measurement of Media Reputation
Price: 1152.95 DKK
Availability: InStock
Author: Xiaoqun Zhang
ISBN: 9781498572996

The Measurement of Media Reputation af Xiaoqun Zhang

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1.152,95 kr.

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This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.

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Sprog:
Engelsk

ISBN:
9781498572996

Forlag:
Lexington Books

Indbinding:
Hardback

Sideantal:
162

Udgivet:
25. juli 2019

Størrelse:
152x228x12 mm.

Vægt:
411 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.

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