The Mind Of The Buyer - Harry Dexter Kitson - Bog

The Mind Of The Buyer: A Psychology Of Selling by Harry Dexter Kitson is a comprehensive guide to understanding the psychology behind buying behavior and how it can be used to improve sales techniques. The book explores the various factors that influence a buyer's decision-making process, including emotions, perceptions, attitudes, and beliefs.Kitson provides practical insights and strategies for sales professionals to effectively communicate with potential customers and build trust and rapport. He emphasizes the importance of understanding the buyer's needs and desires, and tailoring the sales pitch accordingly.The book also delves into the concept of social proof and how it can be leveraged to influence buying decisions. Kitson explains how testimonials, case studies, and other forms of social proof can be used to build credibility and trust with potential customers.Overall, The Mind Of The Buyer is an essential resource for anyone looking to improve their sales skills and gain a deeper understanding of the psychology behind buying behavior. It is written in an accessible and engaging style, making it an enjoyable read for both seasoned sales professionals and those new to the field.One Of The First Attempts To Apply The Insights Of Scientific Psychology To The Arts Of Salesmanship; Including Also An Important Early Study Of Readability As Applied To Marketing And Advertising. The Author Was Professor Of Psychology In Indiana University. Contents: The Stream Of Thought In The Sale. Important Factors In Attracting Attention. The Influence Of Repetition. Selling To The Collective Buyer. How To Arouse Interest In A Commodity. Good Feeling A Requisite. The Imagination Of The Buyer. Desire. Confidence And Good Will. The Power Of Reason. Instinctive Factors. Suggestion In The Sale. The Psychological Moment. Satisfaction The Goal.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.