Name: The New Marketing
Price: 1241.95 DKK
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Author: Cheryl Burgess
ISBN: 9781526490117

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The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

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Sprog:
Engelsk

ISBN:
9781526490117

Forlag:
SAGE Publications Ltd

Indbinding:
Hardback

Sideantal:
288

Udgivet:
25. august 2020

Størrelse:
248x175x25 mm.

Vægt:
650 g.

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The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

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