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The New Public - Leon H. (University of California Mayhew - Bog

- Professional Communication and the Means of Social Influence

af Leon H. (University of California Mayhew

indgår i Cambridge Cultural Social Studies serien

The New Public af Leon H. (University of California Mayhew
Bag om The New Public

Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas, he offers a new discursive theory of social influence in the age of advertising, lobbying, and media manipulation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780521481465
  • Indbinding:
  • Hardback
  • Sideantal:
  • 348
  • Udgivet:
  • 4. september 1997
  • Størrelse:
  • 157x236x26 mm.
  • Vægt:
  • 651 g.
  • 8-11 hverdage.
  • 16. januar 2025
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Beskrivelse af The New Public

Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas, he offers a new discursive theory of social influence in the age of advertising, lobbying, and media manipulation.

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