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The New Public - Leon H. (University of California Mayhew - Bog

- Professional Communication and the Means of Social Influence

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Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas, he offers a new discursive theory of social influence in the age of advertising, lobbying, and media manipulation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780521484930
  • Indbinding:
  • Paperback
  • Sideantal:
  • 348
  • Udgivet:
  • 4. September 1997
  • Størrelse:
  • 152x229x20 mm.
  • Vægt:
  • 510 g.
  • 2-3 uger.
  • 23. Juli 2024
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Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas, he offers a new discursive theory of social influence in the age of advertising, lobbying, and media manipulation.

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