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The Oxford Handbook of Music and Advertising - Bog

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This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780190691240
  • Indbinding:
  • Hardback
  • Sideantal:
  • 960
  • Udgivet:
  • 12. April 2021
  • Størrelse:
  • 256x186x66 mm.
  • Vægt:
  • 1730 g.
  • 8-11 hverdage.
  • 17. Oktober 2024

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This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.

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