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The Platform Paradox - Mauro F. Guillen - Bog

- How Digital Businesses Succeed in an Ever-Changing Global Marketplace

Bag om The Platform Paradox

In The Platform Paradox, Wharton professor Mauro F. Guillen argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781613631164
  • Indbinding:
  • Paperback
  • Sideantal:
  • 104
  • Udgivet:
  • 11. Maj 2021
  • Størrelse:
  • 215x138x10 mm.
  • Vægt:
  • 154 g.
  • 2-3 uger.
  • 4. Juni 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Platform Paradox

In The Platform Paradox, Wharton professor Mauro F. Guillen argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.

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