Name: The Platform Paradox
Price: 167.95 DKK
Availability: InStock
Author: Mauro F. Guillen
ISBN: 9781613631164

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In The Platform Paradox, Wharton professor Mauro F. Guillen argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.

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Sprog:
Engelsk

ISBN:
9781613631164

Forlag:
Wharton Digital Press

Indbinding:
Paperback

Sideantal:
104

Udgivet:
11. maj 2021

Størrelse:
215x138x10 mm.

Vægt:
154 g.

Leveringstid: 2-3 uger.
Forventet levering: 9. december 2024

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In The Platform Paradox, Wharton professor Mauro F. Guillen argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.

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Business og læring > Ledelse & strategi

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