Name: The Political Marketing Game
Price: 566.95 DKK
Availability: InStock
Author: J. Lees-Marshment
ISBN: 9781137516428

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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Sprog:
Engelsk

ISBN:
9781137516428

Forlag:
Palgrave MacMillan

Indbinding:
Paperback

Sideantal:
259

Udgivet:
29. marts 2011

Størrelse:
217x141x18 mm.

Vægt:
364 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 27. november 2024

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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