The Reinventionist Mindset - Joe Jackman - Bog

POWERHOUSE AUTHOR: Just as he's reinvented retail, Jackman will bring that same mindset to marketing his book. As a keynote speaker, retail veteran, and advisor to consumer brands including Duane Read, Old Navy, Walgreens, and Hertz, he has a broad network and reach.TRENDING TOPIC: Change is the only constant in today's fast-paced world and this book shows readers how they can channel change as an opportunity rather than a challenge, harnessing the power of the human potential within their own organizations.UNIQUE: The book's design and layout reflects Jackman's reinventionist mindset and speaks to the content of the book. It's a business book with an elegant art-book package: a premium hardcover edition in art-book style, with a 3-part binding that combines true cloth and a printed case.KEY MARKETING POINTS- North American PR campaign- Planning a book launch at NRF 2020: Retail's Big Show which has over 38K attendees (Location: NY, NY)- Planning additional East Coast and West Coast book launches to tap into his networks in those markets- Physical ARCs