The Revenue Acceleration Playbook - Brent Keltner - Bog

Want to accelerate your sales? Stop selling, and start connecting.
TodayΓÇÖs buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder theyΓÇÖre overloaded, overwhelmed, and tuned out?
The fact is, product-centered pitching simply doesnΓÇÖt cut it anymore. Buyers donΓÇÖt want to hear about your productΓÇÖs featuresΓÇöthey want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven, go-to-market framework to increase personalization and authenticity across every step of the buyer journeyΓÇöfrom initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.
Drawing on more than twenty successful company examples, Keltner shows you, step by step, how to build an authentic buyer journey that will generate more opportunities, higher account values, and faster segment growth. An essential handbook for CEOs, revenue leaders, go-to-market team members and everyone in between, The Revenue Acceleration Playbook is your guide to building a high-growth organization, from the sales floor to the executive suite.