The Rise of Marketing and Market Research

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Hardback
8-11 hverdage
989,95 kr.

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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

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Sprog:
Engelsk

ISBN:
9780230341067

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
312

Udgivet:
19. oktober 2012

Størrelse:
151x221x23 mm.

Vægt:
506 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

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