The Routledge Companion to Marketing History

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The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marketing practice as well as a broad analysis of the field.

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Sprog:
Engelsk

ISBN:
9780415714181

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
500

Udgivet:
28. januar 2016

Størrelse:
254x183x33 mm.

Vægt:
1024 g.

Leveringstid: 2-4 uger.
Forventet levering: 17. december 2024

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The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marketing practice as well as a broad analysis of the field.

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