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The Social Impact of Advertising - Tony Kelso - Bog

- Confessions of an (Ex-)Advertising Man

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Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781538101148
  • Indbinding:
  • Paperback
  • Sideantal:
  • 312
  • Udgivet:
  • 14. September 2018
  • Størrelse:
  • 253x177x23 mm.
  • Vægt:
  • 610 g.
  • 8-11 hverdage.
  • 15. Oktober 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Social Impact of Advertising

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

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