The Tobacco Challenge - Geraint Howells - Bog

The book provides a comprehensive comparison between US and European approaches to tobacco law, covering advertising, psychology, ethics, economics and health in addition to the central debate about the litigation and regulation of tobacco. It identifies the need for control and the many challenges this presents such as how to work within constitutional limits to promote the reduction of risks to health and the extent to which consumers should be entrusted with information to make their own informed choices.