Think Write Grow - Grant Butler - Bog

Thought leaders communicate their valuable knowledge and cutting-edge thinking to inspire others and help them to solve problems or uncover opportunities. Mastering the art of writing thought leadership material is a powerful way for individuals and businesses to demonstrate expertise, build reputations, create trust, start conversations, forge relationships and win influence with target audiences. Think Write Grow provides fascinating insights into how thought leaders capture their brilliant ideas in words, and how you can do the same. You will learn: how to make the leap from expert to thought leader the characteristics of successful thought leaders, and how to find your 'sweet spot' in crowded markets proven techniques for writing high-impact material, including blog posts, books, opinion articles, reports, speeches and video scripts how to use thought leadership to grow your business and profile. Thought leadership is brought to life through interviews with global leaders in fields as diverse as science, law, information technology and design, and by showing the techniques used by great communicators, from Barack Obama and Boris Johnson to Tim Flannery, Paul Krugman and Nouriel Roubini.