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Three Essential Analytical Techniques for the Behavioral Marketing Researcher - Dawn Iacobucci - Bog

- Median Splits, Mean-Centering, and Mediation Analysis

Bag om Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601989130
  • Indbinding:
  • Paperback
  • Sideantal:
  • 106
  • Udgivet:
  • 30. December 2015
  • Størrelse:
  • 156x234x6 mm.
  • Vægt:
  • 162 g.
  • 2-3 uger.
  • 23. Juli 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

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