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Total Quality Marketing - Allan Reddy - Bog

- The Key to Regaining Market Shares

Bag om Total Quality Marketing

Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899308937
  • Indbinding:
  • Hardback
  • Sideantal:
  • 200
  • Udgivet:
  • 30. september 1994
  • Størrelse:
  • 229x152x15 mm.
  • 2-3 uger.
  • 22. november 2024
På lager

Normalpris

  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Total Quality Marketing

Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.

Brugerbedømmelser af Total Quality Marketing



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