Name: Tourism and the Branded City
Price: 1799.95 DKK
Availability: InStock
Author: Stephanie Hemelryk Donald
ISBN: 9780754648291

Tourism and the Branded City af Stephanie Hemelryk Donald

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Comparing the Pacific Rim cities, this book examines world city branding. It not only analyses the city branding of these cities from the researched perspectives of tourism, marketing and regional development, but also brings in cultural studies and psychology approaches which offer insights to place branding and marketing in general.

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Sprog:
Engelsk

ISBN:
9780754648291

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
234

Udgivet:
28. oktober 2007

Størrelse:
156x234x0 mm.

Vægt:
476 g.

Leveringstid: 2-3 uger.
Forventet levering: 20. november 2024

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Comparing the Pacific Rim cities, this book examines world city branding. It not only analyses the city branding of these cities from the researched perspectives of tourism, marketing and regional development, but also brings in cultural studies and psychology approaches which offer insights to place branding and marketing in general.

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