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Hardback
8-11 hverdage
2.262,95 kr.

Bag om Trademarks, Brands, and Competitiveness

Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides a historical account of the contribution of brands in consumer goods to economic growth. It examine the development of trademark law, and its influence on brand strategy.

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Sprog:
Engelsk

ISBN:
9780415776936

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
254

Udgivet:
5. marts 2010

Størrelse:
160x239x20 mm.

Vægt:
504 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 7. december 2024

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Beskrivelse af Trademarks, Brands, and Competitiveness

Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides a historical account of the contribution of brands in consumer goods to economic growth. It examine the development of trademark law, and its influence on brand strategy.

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