Trustworthy - Margot Bloomstein - Bog

ACADEMIC MARKET: Trustworthy will be a valuable resource for anyone studying or teaching marketing, branding, PR, or advertising. An early reader of the book, an Illinois-based professor, said: "It is the perfect complement to my class, and I will totally incorporate it into the required reading. I'd never assigned a textbook for this class because I could never find anything that perfectly encompassed what I valued when it comes to creating brand loyalty and brand marketing. Until now."ROOTED IN INDUSTRY RESEARCH: Bloomstein incorporates case studies and examples from a broad array of organizations struggling with trust, empowerment, vulnerability, and authenticity-including home audio retailers, email marketing companies, cookbook publishers, TED, the FBI, Airbnb, the United Kingdom Government Digital Service, and Europe's largest adult toy retailer.TIMELY SUBJECT MATTER: Just as Brené Brown focuses our understanding of personal relationships on the strength of vulnerability, Bloomstein emphasizes how vulnerability can be a unifying force for business-to-consumer communication-and demonstrates in case studies how organizations can operationalize vulnerability and implement it as more than just a buzzword.INTIMATE, INSPIRING, PRACTICAL: In a three-part framework of voice, volume, and vulnerability, Bloomstein brings readers into conversation with business leaders, designers, and writers and unpacks their anecdotes to demonstrate how readers can apply lessons to their own work.GRAND SCALE: While other authors limit their scope to the opportunities and responsibilities of managers, marketers, or consumers, Bloomstein goes big. She offers readers examples, tactics, and inspiration to rebuild trust through their work to support their organizations and society itself.