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Truth Be Told - John O'brien - Bog

- How Authentic Marketing and Communications Wins in the Purposeful Age

Bag om Truth Be Told

Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781398600188
  • Indbinding:
  • Hardback
  • Sideantal:
  • 264
  • Udgivet:
  • 3. april 2021
  • Størrelse:
  • 165x240x25 mm.
  • Vægt:
  • 605 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Truth Be Told

Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.

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