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Tweening the Girl - Natalie Coulter - Bog

- The Crystallization of the Tween Market

Bag om Tweening the Girl

Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781433121753
  • Indbinding:
  • Paperback
  • Sideantal:
  • 191
  • Udgivet:
  • 28. februar 2014
  • Udgave:
  • Størrelse:
  • 225x152x14 mm.
  • Vægt:
  • 296 g.
  • 2-3 uger.
  • 2. december 2024
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Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Tweening the Girl

Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

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