Name: Understanding the Older Consumer
Price: 600.95 DKK
Availability: InStock
Author: Barrie (University of Leicester Gunter
ISBN: 9780415186445

Understanding the Older Consumer af Barrie (University of Leicester Gunter

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Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.

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Sprog:
Engelsk

ISBN:
9780415186445

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
188

Udgivet:
3. september 1998

Størrelse:
156x234x10 mm.

Vægt:
300 g.

Leveringstid: 2-3 uger.
Forventet levering: 10. december 2024

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Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.

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