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Urban Events, Place Branding and Promotion - Bog

- Place Event Marketing

indgår i Routledge Contemporary Perspectives on Urban Growth, Innovation and Change serien

Urban Events, Place Branding and Promotion
Bag om Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138354395
  • Indbinding:
  • Hardback
  • Sideantal:
  • 206
  • Udgivet:
  • 7. Oktober 2019
  • Størrelse:
  • 242x162x14 mm.
  • Vægt:
  • 488 g.
  • 2-3 uger.
  • 16. Juli 2024
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Beskrivelse af Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

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