Urban Events, Place Branding and Promotion

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Hardback
8-11 hverdage
1.795,95 kr.

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Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

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Sprog:
Engelsk

ISBN:
9781138354395

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
206

Udgivet:
7. oktober 2019

Størrelse:
242x162x14 mm.

Vægt:
488 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 12. december 2024

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Forlænget returret til d. 31. januar 2025

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Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

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