Name: Visual Merchandising
Price: 1022.95 DKK
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Author: Karin Zaghi
ISBN: 9788885486416

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Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.

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Sprog:
Engelsk

ISBN:
9788885486416

Forlag:
Bocconi University Press

Indbinding:
Paperback

Sideantal:
372

Udgivet:
1. juni 2018

Størrelse:
231x151x31 mm.

Vægt:
572 g.

Leveringstid: Ukendt - mangler pt..

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Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.

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