Name: Wanghong as Social Media Entertainment in China
Price: 998.95 DKK
Availability: InStock
Author: David Craig
ISBN: 9783030653750

Wanghong as Social Media Entertainment in China af David Craig

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In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.

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Sprog:
Engelsk

ISBN:
9783030653750

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
197

Udgivet:
26. Februar 2021

Udgave:
12021

Størrelse:
148x210x0 mm.

Vægt:
454 g.

Leveringstid: 2-3 uger.
Forventet levering: 20. Juli 2024

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In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.

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