What's in a Brand Name? - Mathew Wharmby James Whiting - Bog

Have you ever wondered how a famous household brand got its name? The authors of this book have - and so they researched the names of over 250 well known brands to satisfy their - and hopefully your - curiosity. From Asda and Aldi to Zanussi and Zara, we look at names that have been in or on shops either for many years or since only recent times.