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When the Nerds Go Marching In - Rachel K. (Professor of Political Science Gibson - Bog

- How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns

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When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations-the UK, Australia, France, and the U.S.-the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty year period. Based on her findings, Gibson speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780195397789
  • Indbinding:
  • Hardback
  • Sideantal:
  • 322
  • Udgivet:
  • 30. september 2020
  • Størrelse:
  • 159x241x22 mm.
  • Vægt:
  • 585 g.
  • 2-4 uger.
  • 11. december 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af When the Nerds Go Marching In

When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations-the UK, Australia, France, and the U.S.-the book maps the key shifts in the role and centrality of the internet
in election campaigns over a twenty year period. Based on her findings, Gibson speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.

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