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Winning At Innovation - Philip Kotler - Bog

- The A-to-F Model

Bag om Winning At Innovation

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230343436
  • Indbinding:
  • Hardback
  • Sideantal:
  • 272
  • Udgivet:
  • 21. oktober 2011
  • Størrelse:
  • 167x242x22 mm.
  • Vægt:
  • 580 g.
  • 8-11 hverdage.
  • 6. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Winning At Innovation

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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