Name: Winning At Innovation
Price: 396.95 DKK
Availability: InStock
Author: Philip Kotler
ISBN: 9780230343436

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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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Sprog:
Engelsk

ISBN:
9780230343436

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
272

Udgivet:
21. oktober 2011

Størrelse:
167x242x22 mm.

Vægt:
580 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 15. november 2024

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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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