Name: Winning At Innovation
Price: 405.95 DKK
Availability: InStock
Author: Philip Kotler
ISBN: 9781137479174

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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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Sprog:
Engelsk

ISBN:
9781137479174

Forlag:
Palgrave MacMillan

Indbinding:
Paperback

Sideantal:
272

Udgivet:
13. januar 2015

Størrelse:
233x157x14 mm.

Vægt:
452 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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