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Winning Global Markets - Philip (Kellogg School of Management Kotler - Bog

- How Businesses Invest and Prosper in the World's High-Growth Cities

af Philip (Kellogg School of Management Kotler
Winning Global Markets af Philip (Kellogg School of Management Kotler
Bag om Winning Global Markets

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781118893814
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 7. Oktober 2014
  • Størrelse:
  • 157x237x25 mm.
  • Vægt:
  • 486 g.
  • 2-3 uger.
  • 19. Oktober 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.

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