Women: identity and fashion - Pia Guerra - Bog

Given the diverse and complicated processes that the female gender has had to face from the last century until today, the demand for social recognition as active agents in the economy would be the pinnacle to achieve a society in which gender discrimination can be overcome, as well as to achieve the self-realisation of all individuals without limitations. It is here that the acquisition of status symbols by women becomes a tool which, from an economic perspective, allows this social problem to be exposed. Although consuming is a daily operation that we all carry out unconsciously, the acquisition of status symbols is a phenomenon that derives from this and is totally conscious. Through this descriptive research, we will seek to answer the following question: what role does the consumption of status symbols play in the generation of women's identity and what are the mechanisms implicit in this relationship?