Udvidet returret til d. 31. januar 2025

A case study of EasyJet and the airline industry - Florian Mayer - Bog

Bag om A case study of EasyJet and the airline industry

Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet¿s corporate history and its current position within the airline industry. Then, an external and internal analysis of EasyJet¿s business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet¿s growth in international air transport.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783638642989
  • Indbinding:
  • Paperback
  • Sideantal:
  • 80
  • Udgivet:
  • 5. oktober 2007
  • Størrelse:
  • 208x148x6 mm.
  • Vægt:
  • 132 g.
  • 8-11 hverdage.
  • 27. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af A case study of EasyJet and the airline industry

Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet¿s corporate history and its current position within the airline industry.
Then, an external and internal analysis of EasyJet¿s business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet¿s growth in international air transport.

Brugerbedømmelser af A case study of EasyJet and the airline industry



Find lignende bøger
Bogen A case study of EasyJet and the airline industry findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.