A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) - Joe (University of South Alabama Hair - Bog

The Third Edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.